Simply put, a brand is a collection of experiences perceived in the hearts and minds of our students, staff and community. Every time anyone from one of these groups engages with us, experiences grow.
At Lakeway Christian Schools, our mission is to partner with families to provide a Christ-centered and academically chal- lenging education, equipping students with a biblical worldview and a heart for Christ, that they may grow in wisdom, stature and in favor with God and man. We strive to fulfill this promise at every opportunity - on and off campus.
Ideally, the perception of our families, staff and community will align with our own vision. Our vision is to prepare our graduates both spiritually and academically to become leaders who influence the world for Christ. As we move forward, our mission and vision will guide the elements of our brand. Our look, our voice, our interactions will be used to tell our story in an insightful and inspiring way.
The official corporate name of our organization is Lakeway Christian Schools. We are three schools with one mission. Lakeway Christian Schools serves students Pre-K through 12th grade. We have 3 Schools located in the East Tennessee region. Cornerstone Christian Academy, Morristown, TN, educating students Pre-K - 5th grade. Lakeway Christian Academy, White Pine, TN, educating students 6th - 12th Grade. Tri-Cities Christian Academy, Blountville, TN, educating students Pre-K - 12th grade.
In all formal pieces (invitations, commencement, etc.) and in first reference in publications for off-campus audiences, use the full names: Lakeway Christian Schools, Lakeway Christian Academy, Cornerstone Christian Academy, Tri-Cities Christian Academy.
In less formal publications, those intended for audiences closely acquainted with the campus, and on second reference, it is acceptable to use the short-form: LCS, LCA, CCA, TCA, Lakeway Christian Schools, Lakeway, Cornerstone, or Tri-Cities.
All official school documents, forms and promotional materials must include an approved school logo as shown in this guide. Any variations of what is seen in this guide must be approved prior to production / distribution. Direct all approval questions to LCS Communications Department, communications@lcstn.org (will launch email to fill out).
*Any exceptions to this branding guide must receive administrative approval.
LOGO LABELING
LEVEL NUMBERING
COLOR LABELING